Ing. Luigi Alfonso Cuozzo
Ing.Luigi Alfonso Cuozzo is a Business Development Consultant for Anti-Ageing Medical Centres Worldwide, he is also a Consultant for International trading and industrial companies.
He is a long-term expert in the management of health programmes within private clinics and healthcare institutes. He has substantial expertise in communications, marketing and finance within the healthcare sector. Past positions held include Development Director for a project on prevention and occupational medicine, Managing Director of 3 Private Clinics and Consultant for the planning of Diagnostic Centres. He is currently Marketing and Communication Manager of a newly launched Medi Centre within the Wellness Spa of 5* Kempinski hotel in Sicily.
2008 - Communication - its vital role in the marketing strategy for Medi-Spas
A worldwide process of integrating an AA medical protocol into the wellness spas of the most prestigious hotel chains of the world is currently occurring.
The same phenomenon is also happening in the private fitness-wellness sector as greater public awareness of the importance of experiencing a scientific Anti Ageing medical protocol is evolving.
The presentation will focus on a 5* Hotel medi spa that has realized such integration aiming at improving the attractiveness of the spa by offering a totally innovative medical service within a luxury holiday ambiance.
The concept can be extended to the overall evolution of the fitness\wellness high standard centers.
Using communication as a key marketing tool to launch this activity as a successful business initiative, a carefully planned strategy is essential to inform present and potential clients of the benefits and advantages of a new way to enjoy holidays.
The presentation will display a methodological approach, based on general industry marketing experiences but adapted to the unique specific requirements for the Anti Ageing medical scientific practice.
A show case for an Italian 5*Hotel will be discussed